In Part 1 of this article, I covered some better know ways of promoting and finding the right audience for your digital products. In this second part, I branch out into some more unconventional methods.
Approach Relevant Blogs
Most blog owners are always looking for new things to talk about. If you believe your product is relevant to their audience, you can contact them to see if they are interested in reviewing your product or featuring it in a post. You can provide them with a free copy of your product so that they can write an honest review.
You can reach your relevant audience by guest blogging on a relevant blog. Generally, you will not be able to guest blog about your product. The post you write can be used to promote yourself within your industry and provide useful information to your potential customers.
A typical guest blog post will offer something valuable to the blog visitor. You will receive a link back to your site or social media profile within your author bio. If the blog visitor enjoys your post, they may click to find out more about you. The website or social media link you provide should be set up to allow the visitor to discover more about you and the product you have for sale. Here is an excellent guide on guest blogging to help you along.
Create Industry Websites and Communities
This is the long route to promoting your product. However, this strategy can pay off, especially if you have digital products for sale.
Create a website that offers some value to a visitor. This site should contain content that makes the visitors share your posts on social media, follow you on social media and subscribe to your email list. Your visitor should be anxious to make sure they get all of the information that you provide. If you build your community slowly, you may find yourself in the position that you will be able to promote your products, without losing your audience.
For example, you can create a design resources website, which puts together free resources for graphic designers. This site will become a valuable resource for designers and will help them in their work. From time to time, you can use this website to promote one of your premium resource bundles. Since you are providing a useful service to your community, they will not be upset that you are promoting your product.
Finding Opinion Leaders
Opinion leaders (or opinion formers) are the people whose attitudes, activities, and beliefs influence other people. These people can make or break your product. If they like our use your product, it can help spread the work to others. Market your product to these people. However, make sure your product is as good as it can be, because if they have a negative experience it can hurt your chances of making sales.
Online these people can be found on social media platforms and often have their blogs or websites. You can form a relationship with these people with online contact through social media or blog comments. You can also contact them to get their help in promoting your products.
Enable Social Sharing
If you have a website, make sure you have enabled social sharing. This feature allows visitors to your site to easily share your site, products or resources. If they like what you’re offering, they will promote it to their friends and followers.
You should highlight the social media platforms that you have a presence on. This can help you increase your followers.
A review can be extremely helpful in obtaining trust. A happy customer can help persuade a visitor to make a purchase. There are a few ways to get customer to leave a review, including:
– Approach customers that have made a purchase in the past.
– Give away a sample of your product in exchange for a review.
– Use external reviews creates on other sales platforms.
– Create a presence on external review sites.
An affiliate program is an easy method of selling your products. By offering a commission to affiliates for each referral that results in a purchase, you create a sales team that can help you sell and promote your product.