Digital Products

Why Go Digital Over Physical

Today, we’ll step away from marketing for a second. Doing what I do, I get all sorts of questions about digital products. An older relative of mine recently asked my what all the hoopla is about regarding digital products. Why should anyone bother given that physical products can work just as well?

When it comes to technological advancements, there are lots of disagreements going on. Among those is exactly the question that was asked of me, whether or not you are better off with digital products or physical ones. There are folks with opinions on both issues. With this article, I will briefly explore the advantages of the former over the latter.

Going from physical to digital products

First of all, you cannot scratch or break a digital product. With physical copies of things, you never know when it is going to break. How many people had scratched albums or stretched out tapes back when those were the ways that people listened to music?

Hey, it is not any better when you are looking at compact discs for the music world. They are super easy to scratch and much harder to fix than the things that were around before them. However, if you have a digital copy, it is something that cannot be damaged and is going to sound the same every time.

When you do deal with digital products, keeping a backup of your stuff is always an excellent idea. That way, if by some chance you lose your device or drop and break it, you still have your stuff. Now, make sure you follow the law, and only do this if you lose what you have already paid for.

Think of it like making a tape of your favorite album. You take the tape on the road with you while the album gets to sit safely tucked away on the shelf. Should the tape get scratched, you can make a new one. However, you should never make stuff to give away or to have in multiple places.

Different kinds of digital products

Digital products are better for more than just music. The same could be said of your movies and other forms of entertainment. Digital is just better because you don’t have to worry about it breaking on you. That is such a frustrating thing to have happened. Knowing the best way to avoid it is digital should be obvious.

If you are tired of worrying about your stuff breaking all of the time, then you should switch to digital products. As you can see, there are huge advantages of digital products over physical ones that everyone can agree are good things to pay attention to.

The bottom line is, you should start switching all of your stuff from physical copies to digital copies today because it simply makes sense. This concludes our public service announcement. And now, back to your regularly scheduled digital product marketing programming.

Digital Product Marketing

How To Sell And Promote Digital Products Online

For about three years now, I have been publishing on various ways of selling and promoting products online. I initially mainly focused on e-commerce stores and physical products. Now, having made a full switch to digital, I wanted to create a write up for others who want to dip their toes into that market.

I have attempted to keep these strategies open so that a majority of digital products that people want to sell are covered. However, some of my points might not be relevant to every type of product. To help you determine whether or not this guide applies to your situation, the following are some examples of the kinds of digital product you might want to sell or promote online:

  • Software
  • Website membership
  • Online tutorials and courses
  • Music
  • Website themes
  • Resources (e.g. for design)
  • eBooks
  • Artwork
  • Photography
  • Graphics

By way of introduction, a digital product is an item of value that can be bought and delivered to the buyer online to be used for its intended purpose. As you can see, there are many profitable options.

An Introduction To Marketing Digital Products

What Is Different About Promoting And Selling Digital Products

The process of promoting and selling a digital product is much different than how physical product are sold and promoted off of an e-commerce website. Traditional products that are usually sold from an e-commerce site have a much different audience.

On the other hand, digital product purchases have a tendency to be much more personal buys, and the targeted audience has a certain specific interest. Therefore, they may be willing to buy a product after having discovered it, without looking to make the purchase initially. Generally speaking, with digital products price is not as much of an issue since they tend to cost a lot less to make and therefore it is possible to sell them for less as well.

The selling process can also be very different. When purchasing a physical product, you will usually visit an e-commerce style website. On the other hand, with a digital product, particularly if it’s a one-off item, it might have a dedicated site or page that doesn’t look like an e-commerce style website at all. At times these kinds of products are sold from a particular platform as well (for example, the iTunes store).

The packaging for the different types of goods sold online has fundamental differences as well. The purchasing decision for physical products is often based on the actual product. Rarely is the packaging affected by this kind of purchase. In some cases, digital products appear to be initially driven by design more. How the product is package can have a significant effect on how much initial interest there is in the product and can result in additional purchases. With digital purchases, this is frequently seen whenever numerous “added bonuses” are included to help entice the purchase.

The above was but a brief introduction to selling digital products. In my next post, I will start digging in deeper and will talk about how to find your product’s audience. For now, please check out the video below for a sneak preview of things to come.