Digital Products

My Three Simple eBook Marketing Tips

If you are starting to do eBook marketing, and you are not quite sure how to begin, you should know that it’s not that difficult to start making sales, even with a brand-new product. It’s a simple matter of getting targeted visitors to the website where you are selling your product and based upon that sales page, convert those visitors into buyers.

The most difficult part is finding a way to get this targeted traffic and to do so for an affordable cost. Here are three simple eBook marketing tips that you can use if you have an eBook ready to sell right now.

Facebook Marketing

The first thing that you should do is create a Facebook page which is going to showcase your book. You will need to make regular posts about the content. This will serve as points of interest that may motivate people to see what it is that you are selling. Generating such interest can help you start selling multiple eBooks very quickly.

However, you should do a “like” campaign to get things started. The more people that are following you, the more potential customers will see your posts. If people are following you, they have already been prequalified as a potential buyer which is why this particular marketing strategy works so well.

Market and sell your eBook using Facebook

Listing Listing It on Kindle

Kindle is part of the Amazon network. You need to create a KDP account to get started. You must upload your eBook, and also add in information including the title, description, and submit it all for review. It typically takes about 24 hours for this to happen, and your book will be live.

You also need to have an eCover for your book. The cover is what people will see when they find your book on Amazon, and can subsequently purchase it if it interests them.

To get a cover, you go to a site like Fiverr and get one done for you. You can also put one together yourself by investing in digital cover creation software like eCover Software Pro or Pixel Studio FX. The latter is the one I prefer. But, before you spend money on it take a look at http://www.pixelstudiofxreview.net/ to make sure this software is indeed right for you. I have been quite happy with it, but everyone’s preferences are a little different.

Create a digital cover to market your eBook on Amazon

The reason that adding your book to Amazon as a Kindle book is so important is that it will allow you to tap into the buyers market of Amazon. People that go to Amazon are not merely looking for information. They are there to buy something. This is the reason why many people become highly successful marketing Kindle books.

Create a Website and Autoresponder

Another way to market your eBook is to create a web page that showcases it, providing information in a sales page format. You will need to have a button where people can click and buy what you are selling. Transactions can be handled through PayPal, or you may want to use one of the larger eBook platforms such as ClickBank.com.

If you do decide sell using a platform like ClickBank, you have the added benefit of allowing people to sell your product for you. They will make large affiliate commissions by marketing your product using the graphics that you will provide. They will simply get a link to sell your product, and you can make money on autopilot by having multiple affiliates market your book across the web.

These are just a few of the many eBook marketing tips that you may want to consider. They have been working very well for several years. If you can create multiple eBooks on a continual basis, you could find yourself generating thousands of dollars a month in sales courtesy of Facebook, Amazon, and all of the affiliates that you will have on the ClickBank marketplace.

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Digital Products

Learn How To Create Your Own Digital Product

People will often ask me what it takes to put together and sell a digital product of their own. There are many amazing products and courses online, and while looking through the various niches that exist, it is remarkable just how many different forms these online products take. Are you creating a course or a set of courses? Do you have any experience making detailed documents, e-books, or even videos? When it comes to creating a digital product, there are many different options available. Understanding how to create and market one can be your way to an independent fortune or a new business that can be life changing.

However, before getting ourselves too far, the first step is to make sure you understand how the creation process works.

Research and Topic Selection

This first step is critical to the process. In fact, it isn’t out of line to say that everything that follows is dependent on it. You need to make sure yours is a topic that is in high demand, has reasonable competition, and is something that you can write or speak on with authority.

The best courses are taught by people who understand the topic inside and out, really plan out how they are going to present the information, and help people with needs in a certain area solve those problems. What value is your course going to provide? What types of problems do people have that you can help get involved with and help overcome?

These are crucial things to brainstorm and think about before putting in the time, energy, money, and work that will be needed to create an entire online course.

Researching information for online course

What Will Your Format Be?

This is the step where you specifically think about what form your product will take. It will change how you focus, how you move forward, and how the entire project comes together. There isn’t just one way to make a digital online project. There are multiple formats that can be used depending on what it is that you’re looking for, especially in regards to how you are going to sell it.

Just a short sample includes:

  • E-book/PDF
  • Tutorial videos
  • Udemy.com style classes
  • Kindle book
  • Multi-disc course
  • Private forums & coaching
  • Some combination of some, or all, of the above

These are the most typical of the options when it comes to creating a digital program, but this is only a short list of what can be done. Many people will start with one of these and then expand outward to other formats later on in the process.

Planning out a digital product

Once you know what format you want, you can talk to a mentor who has done the style that you would like to mimic. You can also look at the broad range of free online tutorials on YouTube that walk you through the entire process. Follow those steps (no point in re-inventing the wheel) to out together your product.

If you’re not big on writing, the written content can often be outsourced to professional freelance writers who will take care of the actual text based out of an outline, interviews, or any provided notes and other information. Videos don’t even have to be off a camera in many cases: they can be a power point format with a voiceover. In fact, this is a very popular way to go.

In The End

There are many ways to create an online product that gets the attention of potential buyers and makes them excited to get it. No matter what form you decide your course should take, the key is finding a way to connect your outstanding product with the specific needs of your market.

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Digital Products

Why Go Digital Over Physical

Today, we’ll step away from marketing for a second. Doing what I do, I get all sorts of questions about digital products. An older relative of mine recently asked my what all the hoopla is about regarding digital products. Why should anyone bother given that physical products can work just as well?

When it comes to technological advancements, there are lots of disagreements going on. Among those is exactly the question that was asked of me, whether or not you are better off with digital products or physical ones. There are folks with opinions on both issues. With this article, I will briefly explore the advantages of the former over the latter.

Going from physical to digital products

First of all, you cannot scratch or break a digital product. With physical copies of things, you never know when it is going to break. How many people had scratched albums or stretched out tapes back when those were the ways that people listened to music?

Hey, it is not any better when you are looking at compact discs for the music world. They are super easy to scratch and much harder to fix than the things that were around before them. However, if you have a digital copy, it is something that cannot be damaged and is going to sound the same every time.

When you do deal with digital products, keeping a backup of your stuff is always an excellent idea. That way, if by some chance you lose your device or drop and break it, you still have your stuff. Now, make sure you follow the law, and only do this if you lose what you have already paid for.

Think of it like making a tape of your favorite album. You take the tape on the road with you while the album gets to sit safely tucked away on the shelf. Should the tape get scratched, you can make a new one. However, you should never make stuff to give away or to have in multiple places.

Different kinds of digital products

Digital products are better for more than just music. The same could be said of your movies and other forms of entertainment. Digital is just better because you don’t have to worry about it breaking on you. That is such a frustrating thing to have happened. Knowing the best way to avoid it is digital should be obvious.

If you are tired of worrying about your stuff breaking all of the time, then you should switch to digital products. As you can see, there are huge advantages of digital products over physical ones that everyone can agree are good things to pay attention to.

The bottom line is, you should start switching all of your stuff from physical copies to digital copies today because it simply makes sense. This concludes our public service announcement. And now, back to your regularly scheduled digital product marketing programming.

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Digital Product Marketing

Learn to Manage Your Products as Well as Your Online Presence

Having a solid strategy for product promotion is all very well. However, if you want to get the most out of every potential customer visit, it is also vital to optimize your online presence. Doing so will make people more likely to purchase or at the very least keep you in mind and as one of their options.

Build a Proper Website

There will be times when you may want traffic directed to an external ecommerce platform, which will then let someone purchase your services or products. But that is no excuse for not having a website to support your product that provides you with complete content control

Here are a few pointers that will allow you to get the most from such a site:

  • Put Yourself out there. Let people know who you are, what you love and what makes you do what it is you do. Making things personal allows you to make a connection with your potential customers, and for them to connect with your brand. This builds trust.
  • What is the value you or your product are providing? Make sure that it is clearly and correctly portrayed on your website.
  • Spell out what will be received upon product purchase. This information should be outlined explicitly and clearly.
  • Make sure to clearly highlight all subscription options, social media profiles and anything that will allow your visitors to obtain updates from your website.
  • If there is an option for a direct purchase of the product from the site, you must guarantee the safety of your customers’ personal information when they enter it.

Your digital product must have a website

Consider Your Landing Pages

The first page that visitors see when arriving at a website is the landing page. This page is crucial in whether or not your visitor sticks around. It is also where the visit could be turned into a conversion.

You should keep in mind that some visitors will arrive at your site at the tail end of a chain, and not directly or from a search engine results page. Consider creating a separate landing page that is tailored for those who come to the website via Twitter, and a different one still for those that arrive through Facebook (or any other frequent traffic source). Think about the likeliness of a purchase being made by these groups of visitors that are coming from other sites. They may very well be more likely to convert.

Run a Pre-launch Promotion

The aim of a pre-launch promotion is to create some hype that surrounds a particular product before it is even available. A buzz can be created about that product on the product landing page. Subscription options which can allow users to be notified when the product is available can be included. This is an excellent way of promoting on both establishes and new websites.

Previews your Products

By nature, humans are skeptical. Many times a bit of persuading and convincing is needed before they will make a purchase. This is why allowing users to preview a product is an excellent idea. This gives them a chance to make sure the are receiving exactly what they are expecting.

A Snippet

Much like a product review, a slimmed down version of the product you are selling can be released free of cost. If your product happens to be an eBook, perhaps the first chapter or a section of can be made available. If it is an online course, then maybe as a way of demonstrating its value you can offer the first level for free.

Freebies are Fun

An excellent way to earn trust before launching a paid product is by giving away plenty of value, for free. This is related to the above-mentioned example of creating websites which focus on allowing individuals to find resources that don’t cost them anything. Doing this paves the way to being able to promote products which are paid but continue to offer your visitors plenty of value for free on a regular basis.

The Difference Between Selling and Free

As strange as it may sound, sometimes offering the product for free may yield you better results in the long run. By giving away a high-value product for no cost, you can gain trust as well as provide people with a glimpse into the kind of material you are creating. You can even offer a free product in exchange for an email or perhaps a Facebook like. This opens up the lines of communications and can reap a significant benefit in the future as you release new offerings.

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Digital Product Marketing

How to Find the Right Audience for Your Digital Products (Part 1)

If you sell digital products online, carefully consider the types of audiences that will be interested in what you’re selling. You need to capture their attention. Your marketing efforts should help them learn about your product, even if they were unaware that it existed.

Here are some ways to find your audience and promote your products.

Social Networks

Social networks are not just a way to create an online presence. They can also be used to interact with your audience, share information and build a community. Eventually, you’ll be able to market to this community. The most popular social network platforms are Twitter, Facebook and Google+, however, there are many social networks out there. You need to determine which network is most used by your industry and which can help you reach your targeted audience.

You want to take your time to craft the right profile, follow other people in your industry, interact with your audience and give people a reason to follow you. If you only use the platform to market your products and promote your business, you’ll be unlikely to see much traction.

Digital products can be advertised on social networks

Facebook Advertising

Facebook advertising is attractive because it gives you the ability to target your ad to a specific audience. You can create a user profile based on the type of person you believe would be interested in your product. Your ads will target these people. Since the advertisements are highly targeted, they can be useful in finding your target audience and tailoring ads for your products.

Pay Per Click Advertising

Pay Per Click advertising requires an initial investment to receive quality visitors. However, if you have an optimized launch campaign, you’ll still be able to locate potential customers. Take the time to conduct careful keyword research to find relevant keyword “gems” that can have the potential to generate a decent amount of traffic, but don’t cost as much per click.

You might also want to consider display advertising if you want to spread the word about your products. With this type of advertising, you’ll be using a CPM (cost per thousand impressions) approach since this is more of a branding exercise than an opportunity to get potential customers to click. Pay Per Click can sometimes be confusing, and if you’re still a little foggy on the subject, here is a video that does an excellent job of explaining it.

Advertising on Industry Websites

Some sites allow businesses to buy ad space on their site. You can promote your product by advertising on a relevant website. There are some ways to get your ad on a site. You can use contextual targeting on the Google Display Network or an ad platform like BuySellAds. Typically, you pay per impression. If a site attracts the visitors in your target audience, then you should consider this form of advertising.

You can use this type of advertising for branding purposes. You can also use it to capture visitor information, try to get subscribers to your email newsletter or follow you on social media. This strategy allows you to create an audience that you can promote to in the future.

Part 2 of this article is coming later this week. In it, I will go into some less mainstream ways to find an audience for your digital products. Stay tuned!

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Digital Product Marketing

How To Sell And Promote Digital Products Online

For about three years now, I have been publishing on various ways of selling and promoting products online. I initially mainly focused on e-commerce stores and physical products. Now, having made a full switch to digital, I wanted to create a write up for others who want to dip their toes into that market.

I have attempted to keep these strategies open so that a majority of digital products that people want to sell are covered. However, some of my points might not be relevant to every type of product. To help you determine whether or not this guide applies to your situation, the following are some examples of the kinds of digital product you might want to sell or promote online:

  • Software
  • Website membership
  • Online tutorials and courses
  • Music
  • Website themes
  • Resources (e.g. for design)
  • eBooks
  • Artwork
  • Photography
  • Graphics

By way of introduction, a digital product is an item of value that can be bought and delivered to the buyer online to be used for its intended purpose. As you can see, there are many profitable options.

An Introduction To Marketing Digital Products

What Is Different About Promoting And Selling Digital Products

The process of promoting and selling a digital product is much different than how physical product are sold and promoted off of an e-commerce website. Traditional products that are usually sold from an e-commerce site have a much different audience.

On the other hand, digital product purchases have a tendency to be much more personal buys, and the targeted audience has a certain specific interest. Therefore, they may be willing to buy a product after having discovered it, without looking to make the purchase initially. Generally speaking, with digital products price is not as much of an issue since they tend to cost a lot less to make and therefore it is possible to sell them for less as well.

The selling process can also be very different. When purchasing a physical product, you will usually visit an e-commerce style website. On the other hand, with a digital product, particularly if it’s a one-off item, it might have a dedicated site or page that doesn’t look like an e-commerce style website at all. At times these kinds of products are sold from a particular platform as well (for example, the iTunes store).

The packaging for the different types of goods sold online has fundamental differences as well. The purchasing decision for physical products is often based on the actual product. Rarely is the packaging affected by this kind of purchase. In some cases, digital products appear to be initially driven by design more. How the product is package can have a significant effect on how much initial interest there is in the product and can result in additional purchases. With digital purchases, this is frequently seen whenever numerous “added bonuses” are included to help entice the purchase.

The above was but a brief introduction to selling digital products. In my next post, I will start digging in deeper and will talk about how to find your product’s audience. For now, please check out the video below for a sneak preview of things to come.

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