Digital Product Marketing

How To Sell And Promote Digital Products Online

For about three years now, I have been publishing on various ways of selling and promoting products online. I initially mainly focused on e-commerce stores and physical products. Now, having made a full switch to digital, I wanted to create a write up for others who want to dip their toes into that market.

I have attempted to keep these strategies open so that a majority of digital products that people want to sell are covered. However, some of my points might not be relevant to every type of product. To help you determine whether or not this guide applies to your situation, the following are some examples of the kinds of digital product you might want to sell or promote online:

  • Software
  • Website membership
  • Online tutorials and courses
  • Music
  • Website themes
  • Resources (e.g. for design)
  • eBooks
  • Artwork
  • Photography
  • Graphics

By way of introduction, a digital product is an item of value that can be bought and delivered to the buyer online to be used for its intended purpose. As you can see, there are many profitable options.

An Introduction To Marketing Digital Products

What Is Different About Promoting And Selling Digital Products

The process of promoting and selling a digital product is much different than how physical product are sold and promoted off of an e-commerce website. Traditional products that are usually sold from an e-commerce site have a much different audience.

On the other hand, digital product purchases have a tendency to be much more personal buys, and the targeted audience has a certain specific interest. Therefore, they may be willing to buy a product after having discovered it, without looking to make the purchase initially. Generally speaking, with digital products price is not as much of an issue since they tend to cost a lot less to make and therefore it is possible to sell them for less as well.

The selling process can also be very different. When purchasing a physical product, you will usually visit an e-commerce style website. On the other hand, with a digital product, particularly if it’s a one-off item, it might have a dedicated site or page that doesn’t look like an e-commerce style website at all. At times these kinds of products are sold from a particular platform as well (for example, the iTunes store).

The packaging for the different types of goods sold online has fundamental differences as well. The purchasing decision for physical products is often based on the actual product. Rarely is the packaging affected by this kind of purchase. In some cases, digital products appear to be initially driven by design more. How the product is package can have a significant effect on how much initial interest there is in the product and can result in additional purchases. With digital purchases, this is frequently seen whenever numerous “added bonuses” are included to help entice the purchase.

The above was but a brief introduction to selling digital products. In my next post, I will start digging in deeper and will talk about how to find your product’s audience. For now, please check out the video below for a sneak preview of things to come.


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